Depending on the stage of the project the risk profile changes. However, conceptually projects assume an upside risk position taking into consideration all the associated benefits. Risk assessments then generally focus on the issues that prevent the assumed upside benefits from being achieved. That is, it is a downside risk assessment process from an assumed upside risk position which can be represented by the diagram opposite. Some market or business risk techniques can also be laid over the top to tweak the upside benefits often in terms of cost savings at tender and pre-construction stages. 
